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Brand King: @Uwaomaeizu on Persistence & Dreams!

sylvester stallone

The actor, Sylvester Stallone was once so broke and homeless. He slept on the streets of New York and bus stations with his dear dog. Unable to feed the dog and to survive, he had to sell the dog at a liquor store, to a stranger. Sadly, with tears in his eyes, he sold it at $25 only. That night he stayed up crying.

 One day, after watching a Muhammed Ali fight, it inspired him to write  a movie script called “Rocky”. Hungry and tired, he stayed awake dripping sweat; blood and tears for days just to finish it up. It was a fantastic script!

He tried to sell the script and got an offer for $125,000 for the script. But he had just ONE REQUEST. He wanted to STAR in the movie. He wanted to be the MAIN ACTOR, Rocky. But the studio said NO.

They wanted a REAL STAR. They said he “Looked scraggy and talked funny”. Even though hungry, he left with his script.

After a while, the studio agreed knowing that he won’t compromise, they gave him $35,000 for the script and allowed him to star in it!

Sly Stallone

The movie Rocky shook Hollywood, the Oscar Awards and was even inducted as one of the greatest movies ever! And do you know the first thing he bought with the $35,000?

The Dog.

This is a story of persistence, loyalty and dreams.

I can relate to this story for I have been in such position. In the heat of a lot of needs,  I couldn’t explain to my family why I kept turning down employment jobs as a fresh graduate to start a business at zero capital. I was either stupid or I knew what I had and wanted. Today, businesses grow by depending on our business.

To grow, I’ve realized that diamonds come from pressure, its gem comes from friction. The harder the life, the stronger you’ll become. The stronger you become, the easier the life will be. Keep going, further ahead. Have a great week ahead.

Eizu Uwaoma
Eizu Uwaoma
Eizu Uwaoma is the Founder, Lead Consultant and Strategist at Hexavian Group Ltd, a brand management and business consultancy company which has built over a 100 businesses in Nigeria as well as powerful brands in Africa. He is also the Co-founder of Foundation 360 and Initiator/Facilitator of the Potters Lounge Ikoyi. Contact him via Blackberry PINS: 293030EF, 25AED290 or call 23408035202891, 23408022129684, or send an email to

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