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Said Mahrouf, Iconic Invanity and Other African Designers at the MADEINMEDI 2013 Défilé: Africa Meets Baroque

Madeinmedi – Mediterranean Design & Fashion Week is presently on-going in Noto, Sicily from the 3rd to the 9th of June 2013. At its seventh edition, it has become a cult “Made in Sicily” event that, for seven days, will transform the UNESCO World Heritage city of Noto to a prestigious location for fashion and design.

Produced by Marco Aloisi and sponsored by the Ministero per i Beni e le Attività Culturali (MIBAC) and the city of Noto, the Madeinmedi has become a reference point and an important showcase for well-known fashion designers, upcoming Mediterranean creative talents and international designers from Africa.

On the 7th and the 8th of June 2013, the Corso Vittorio Emanuele in Noto will turn into an exceptional catwalk that will host important names of the international fashion system and creative young African fashion designers.

Presentations by the International Défilé from Africa>>>

Libya: Rujji Collection


The clothes and the jewels of Rujji Collection, the brand of the Libyan designer Raja Rayes who will seduce the Madeinmedi audience with the colours of her mysterious Tripoli. Raja, who recently showed her latest collection from her label, Rujji, at a fashion show at Bait Muzna Gallery in Muscat, said her designs are heavily influenced by Libyan culture. She uses traditional materials like patterned cotton, silk and silver to make her gowns and jalabiyas. To create different looks, she combines old material with new; merging her country’s past and present.


Nigeria:Iconic Invanity

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Iconic Invanity by Nancy Nwadire: Creative Designer Nancy Nwadire never fails to disappoint with each stunning collection. Nancy founded the brand in 2009 and has since become recognised in fashion across Africa, and her work is also catching the attention of international observers in the industry for her standout talent. Colours, laces, embroideries, and pearls rule the roost in the clothes made with ankara fabrics. She will be presenting Sleek and seductive; the journey of the Iconic Invanity woman who evolves into an inspirational woman. She knows who she is and this reflects in the clothes she wears.


Morocco: Said Mahrouf:

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In 2012, he presented his collection at Amsterdam Fashion Week while in 2013; he was the protagonist of the Paris World Fashion Week. Said Mahrouf is one of the leading names of the Festimode-Casablanca Fashion Week during which he annually presents its latest collections of Prêt-à-Porter.



Last but not least, Sahara from Shahira Fawzy of Egypt. Sahara is an Egyptian house of design where anthropologist Shahira Fawzy translates her desert memories and her old Cairo memories into modern usable and wearable art. It is the first Arab designer that incorporates only traditional Arabic patterns, art motifs and the art of Arabic calligraphy.

Konnect Africa
Konnect Africa
A Pan-African inspirational magazine that promotes innovation and development in Africa by sharing Africa's success stories and showcasing African talents in Governance, Entrepreneurship, Business, Technology, Energy, Fashion, Sports, Education, Arts and Culture. Follow us as we inspire Africans everywhere.

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